Real Results from Industry Leaders

Challenge

Extending Super Bowl ad engagement beyond the 30-second spot during the biggest advertising moment of the year

Solution

Custom-branded QR codes embedded in Super Bowl commercial directing to exclusive 'The Roast of Mr. Peanut' YouTube content

During one of the biggest advertising moments of the year, Planters partnered with Legacy Code to transform a 30-second Super Bowl ad into a fully interactive, data-rich experience. The campaign generated widespread media attention from Ad Age and USA Today's Ad Meter.

Results

Challenge

Creating an interactive brand experience that sparks excitement and builds loyalty with kids beyond just selling a meal

Solution

Custom-shaped QR codes on packaging launching 'Playables' campaign - unlocking digital games and rewards directly from product packaging

Over a four-month national rollout, this interactive packaging campaign merged physical and digital worlds. Kids scanned, played, and connected, turning casual buyers into repeat scanners while giving Lunchables clear insights into offline audience interactions.

Results

Challenge

Taking legendary festival experiences (ACL, Lollapalooza, Bonnaroo) to the next level with instant, engaging interactions

Solution

Strategically placed Custom QR Codes across festival grounds providing instant access to schedules, maps, VIP perks, and exclusive content

C3 replaced outdated maps and printed guides with a connected, scan-and-go festival experience. Attendees gained instant access to real-time schedules, maps, and exclusive content while C3 streamlined operations and gained valuable real-time insights.

Results

Challenge

Maximizing live-event fan engagement and merchandise sales during Dolby Live shows

Solution

Custom-shaped QR Codes integrated into key visual moments during concerts and marketing materials, creating a digital hub for exclusive merchandise and content

The Jonas Brothers created a digital bridge between concert experience and fan community. By making the merch table digital and accessible from anywhere in the venue, fans could browse and buy without missing a beat while generating 100K+ sessions to their platforms.

Results